MARKET
RESEARCH
Leverage new and traditional research techniques to gain actionable insights and make better business decisions.
Insights with Impact
Business is changing fast and competition in financial services has intensified. Your clients have easy access to more product information and company reviews than ever before, and switching financial institutions is easier than it has ever been. Succeeding in this world of savvier and more demanding clients requires a clear view of the marketplace and a comprehensive understanding of your clients.
Our research team monitors market trends and creates custom solutions that produce actionable insights. Covering the full breadth of research techniques and technologies, we help our clients create more highly differentiated products and services, implement communications that both inform and engage, and better respond to shifts in the market.
BRINGING
AUDIENCES
INTO
FOCUS
WITH DATA
Research solutions to help you get to really know your audiences,
better focus on their needs and transform knowledge into results.
Benchmarking
Concept
Testing
Market Analysis
Brand Measurement
Trend Monitoring
Marketing Effectiveness
Client
Experience
Surveys
Surveys give you the power to collect the exact information you need to make intelligent, client-focused decisions. From research, sample and instrument design to implementation, analysis and reporting, our team provides a full range of survey services to bring you closer to your clients and help you turn feedback into results.
Focus Groups
Whether it’s to gather feedback on new product concepts, brand positioning, communications design or other important business considerations, our focus group services can be an impactful way of getting direct and immediate input to drive more informed decisions.
Social Listening
Find out what your clients really think. Leverage the power of social listening to get an honest perspective on your organization, operations and products. Insights from social listening can also be an excellent complement to quantitative research to add context and color to data.
Expert Interviews
Deepen your understanding of market dynamics and consumer preferences by tapping into the perspectives of key industry players. Our seasoned and industry-knowledgeable interviewers can locate difficult-to-reach experts and glean practical, actionable insider insights that can otherwise be difficult or impossible to uncover.
