MARKETING
CONSULTING
Solve marketing challenges with solutions tailored for your organization and built to deliver lasting change.
Turning Strategic Vision
into Lasting Performance
The need for financial institutions to grow and adapt has never been greater. How well you address evolving business models, regulations, fee pressures, and competition will dictate your success.
By analyzing your business and its readiness to meet these challenges, and drawing upon extensive industry experience across functional areas, we help you solve marketing challenges, meet changing demands with agility, and build stable foundations for sustainable growth.
Strategic Planning
Marketing strategy is about leveraging your organization’s strengths to achieve high performance and clear direction.
Whether those challenges are related to growth, product innovation, marketing efficiencies or profitability, Quantum works with financial services companies to conduct thorough analyses and develop actionable plans that generate value and drive success.
Leveraging deep industry knowledge, our team can help you:
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Define your vision, mission and business goals
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Establish and implement impactful marketing plans
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Analyze and better understand key performance drivers
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Identify and build new channels and sources of revenue
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Enhance marketing operational performance
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Conduct market and competitive analysis
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Develop marketing organization structures
Product Management & Development
GROWTH STRATEGY
We help companies grow by capitalizing on changing client needs and market conditions. Through new channels, market expansions, differentiated offerings, and disruption, we drive growth and market penetration.
BUSINESS CASE DEVELOPMENT
For key initiatives, you need the best analysis possible to guide decisions and secure resources. We help develop financial models, assess costs, risks and benefits, determine operational needs, and map out market landscapes.
PRICING
A well-calibrated pricing strategy is key to long-term profitability. We help organizations develop pricing models and competitive benchmarking to balance client value and profitable growth.
GO-TO-MARKET PLANNING
For new product or market expansions, a solid plan is crucial. We develop key components like value propositions, positioning, pricing, distribution, and roll-out strategies to help you ensure successful launches.
IDEA GENERATION & PROTOTYPING
Great products start with an idea. We co-create with organizations, conduct ideation sessions, implement innovation programs, and build prototypes that accelerate concept to commercialization.
MARKET SIZING
Expanding in your market, growing abroad or launching a new offering? We use data and custom models to assess total market size, addressable opportunity, supply and demand dynamics, and forecast sales and revenues.
Marketing Operational Excellence
Market pressures demand doing more with less, while meeting rising client expectations and competitive forces. To stay ahead, organizations need to focus on marketing efficiency and productivity.
We collaborate with clients to analyze operations, identify gaps, and implement programs that optimize performance and build agility and flexibility into their day-to-day activities.
Our marketing operational excellence services include:
• Client experience reviews & enhancements
• Process assessments & reengineering
• Cost management & optimization
• Continuous improvement programs
• Marketing operating model changes
• Performance benchmarking
• Management dashboard development
